Irisa

Overview

We embarked on an inspiring creative journey with Irisa Cannabis, a trailblazing cannabis manufacturer dedicated to crafting products tailored exclusively for women and to complement the four elements that naturally shape our day.

In a ground-breaking collaboration, Scratch spearheaded the transformation of Irisa Cannabis' brand identity by revamping its packaging, crafting enticing recipe cards, and fashioning captivating in-store signage and POP displays. The anticipated result, challenging outdated stereotypes and empowering women to simply glow, rather than burn out.

Overview

We embarked on an inspiring creative journey with Irisa Cannabis, a trailblazing cannabis manufacturer dedicated to crafting products tailored exclusively for women and to complement the four elements that naturally shape our day.

In a ground-breaking collaboration, Scratch spearheaded the transformation of Irisa Cannabis' brand identity by revamping its packaging, crafting enticing recipe cards, and fashioning captivating in-store signage and POP displays. The anticipated result, challenging outdated stoner stereotypes and empowering women to simply glow, rather than burn out.

Branded VR Kit


A challenge for customers during the purchase process is choosing a product that will provide the desired effect. With current regulatory rules, customers are not able to sample the product and make an informed decision. Scratch worked with the team at Irisa to develop an immersive VR experience that captured the essence of each product, using sight, sound and smell. The experience included in-store POP displays, brand ambassadors, and a branded Irisa VR kit.

In-Store Marketing Material:

Irisa is a female-focused cannabis brand that has created a line of products designed to complement the four elements that naturally shape our day. They wanted to highlight the different ways that cannabis oil could be used, including cooking and baking. Irisa approached Scratch to design recipe cards for custom recipes created by Chef Charlotte Langley. The recipe cards were used as in-store promotional material and giveaways at events and tradeshows.