Product Show (Electrolux/Frigidaire)

Overview

Electrolux is a worldwide leader in the major appliance category, boasting brands like Frigidaire, Molteni, and Westinghouse. Scratch developed and executed a fully encapsulated trade show for the Electrolux Corporation. The objectives of the show are to showcase all Electrolux brands and create an environment of integration and sales cross-pollination. This annual product show is the key buying show for all Electrolux and Frigidaire retailers and sets the tone for the sales force for the entire year, so its success is critical for the organization.